“Adopt vintage” CAMPAIGN

I’d been wanting to dip my toes in the campaign design world for some time. I also knew my dream project would be to build a campaign related to rescue dogs in some capacity. In comes MUTTVILLE, a senior dog rescue based out of San Francisco, CA and they fell in love with the idea. The idea that older dogs are often the first to be put down when shelters run out of space absolutely breaks my heart. They deserve so much more in their golden years!

I came up with the tagline “We’re Not Old, We’re Vintage!” and chose to primarily target children as the main demographic since they’re often the ones asking parents for the first family pet. I also incorporated custom “mod” icons that fit in with the vintage theme and would also appeal to kids. I created this campaign in hopes to raise awareness and help the public in general to view senior dogs in a different light. After all, who doesn’t love a great, vintage find?